TikTok is introducing a updated setting that enables them to reduce the amount of artificial intelligence-produced videos appearing in their timelines. This move comes as the company revealed that it currently hosts more than 1 billion AI-generated clips.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a global rollout. This development aligns with a increase in AI-generated material, driven by new video-generation tools.
The Broader AI Trend
Recent reports that nearly 10% of the fastest-growing content creators on another major platform exclusively feature AI-generated videos. A significant portion of this content is deemed low-quality AI content, a term for substandard, bulk-generated content that is frequently absurd or surreal.
Based on user feedback that numerous viewers enjoy content produced via AI tools, ranging from digital art to science explainers, and we intend to offer the community the option to adjust the amount of that, depending on their own likes,” said a spokesperson.
Scale of AI Content
The platform announced that there are now 1.3 billion videos on its service tagged as AI-generated. In total, over 100 million pieces of content are uploaded to the service each day, making clips made by AI a minor part of its total content library.
How to Adjust Settings
Users will be able to decrease or raise the level of AI content they see by using the topic control feature in the platform and picking the AI content topic. Further subjects that can already be adjusted under the setting include current affairs, fashion, aesthetics, and dance.
Platform Guidelines
TikTok’s rules oblige users to identify convincing AI-generated content, and it forbids harmful fake videos of public figures or critical incidents. Any authentic-looking artificial content that is unmarked can be removed under its community policies.
Furthermore, the platform will now apply an “AI-made” label to content made using its own AI tools, or flagged by an industry-wide initiative for spotting content made by AI. This action is aimed to help prevent users from trying to circumvent the labeling process.
Educational Initiatives
The platform is additionally launching a two million dollar educational fund for professionals and groups to develop learning resources about using AI responsibly. This project will benefit charitable organizations specializing in teaching programming and robotics.
Moderation Strategy
TikTok has supported its moderation strategy, amid debate over plans to cut jobs for a large number of review team members in the UK. The company is planning to eliminate a significant number of roles in its content moderation team in the UK capital, with labor groups and digital protection specialists expressing worry that people are being substituted by AI moderation.
A trust and safety lead clarified that staff-based oversight would remain essential, but artificial intelligence can shield workers by eliminating the most harmful content before it is viewed by staff. TikTok reported a 76% decrease in disturbing and violent content handled by human moderators over the previous year due to reliance on its automated systems.
We believe it is crucial to balance people and machines to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as rapidly, which is the area in which a extensive automated help is proving valuable work at speed.”
